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#EVENTS: The FADER and Converse Team Up With SXSW to Announce "The FADER FORT Presented by Converse" at the 2012 SXSW Music and Media Conference


EVENT TO TAKE PLACE MARCH 14 - 17, 2012 IN AUSTIN, TEXAS AND INCLUDES PERFORMANCES BY SANTIGOLD, ZOLA JESUS AND HIP-HOP COLLECTIVE BLACK HIPPY FEATURING KENDRICK LAMAR, JAY ROCK, SCHOOLBOY Q AND AB-SOUL



NEW YORKFeb. 28, 2012 /PRNewswire/ -- The FADER FORT, firmly established as the spot to see live music during the 2012 SXSW Music and Media Conference in Austin, Texas, announces a partnership with Converse Inc. as Presenting Sponsor for its 4-day showcase. In its 11th year in Austin, "The FADER FORT Presented by Converse" will also, for the first time ever, be an official SXSW showcase: presenting today's most innovative and emerging artists to both invited fans and festival badge-holders. Artists confirmed to perform include Santigold, Zola Jesusand hip-hop collective Black Hippy featuringKendrick LamarJay Rock, Schoolboy Q and Ab-Soul. Additional sponsors and confirmed acts will be announced in the days leading up to the festival.[MORE DETAILS]