DOWNLOAD DressCodeApp: The Best Damn Nightlife App PERIOD! #PartyInStyle APPROVED

-@estelledarlings Celebrates Album Release @PureLasVegas

PURE Nightclub welcomed GRAMMY® Award-winner Estelle as she transformed a popular industry night into a show-stopping soiree. Just after midnight the gorgeous artist made her way onto the red carpet where she wowed the paparazzi and showed off her stunning outfit. Dressed head to toe in European attire the starlet modeled her silver sequenced Hannah Marshall shorts, sexy thigh-high Raphael Young boots and perfectly accessorized with Lia Sophia jewelry.

After posing for the cameras, the music icon and her entourage made their way through the packed mega-club and took their place at their VIP Booth where she quickly grabbed the attention of reveling clubgoers. Paying tribute to the late Whitney Houston, Estelle and her friends danced to “Dance With Somebody.”

Around 1 a.m. Estelle took over the main stage as she gave partygoers an unforgettable performance. “What’s up Las Vegas?” she shouted and opened the show with the popular “One Love.” She had the crowd on their feet as she began singing her double platinum single “American Boy” and had the nightclub soaring as they sang along. Addressing the ladies in the audience with her final song “Freak” she said “I can see you ladies” as she showcased her sexy dance moves. “I love you guys” she shouted and told her admirers about her latest album All of Me. As she made her way off stage she asked her very own DJ Toure to drop a beat and keep the party going.

Estelle enjoyed her evening with her guests as they danced, sang and sipped cocktails into the early hours of the morning.

Photo Credit: Erik Kabik of Retina

#EVENTS: The FADER and Converse Team Up With SXSW to Announce "The FADER FORT Presented by Converse" at the 2012 SXSW Music and Media Conference


NEW YORKFeb. 28, 2012 /PRNewswire/ -- The FADER FORT, firmly established as the spot to see live music during the 2012 SXSW Music and Media Conference in Austin, Texas, announces a partnership with Converse Inc. as Presenting Sponsor for its 4-day showcase. In its 11th year in Austin, "The FADER FORT Presented by Converse" will also, for the first time ever, be an official SXSW showcase: presenting today's most innovative and emerging artists to both invited fans and festival badge-holders. Artists confirmed to perform include Santigold, Zola Jesusand hip-hop collective Black Hippy featuringKendrick LamarJay Rock, Schoolboy Q and Ab-Soul. Additional sponsors and confirmed acts will be announced in the days leading up to the festival.[MORE DETAILS]

[PHOTOS] #PartyInStyle in #Vegas: Ice-T & Coco at Pure Las Vegas

Photo Credit: Erik Kabik of Retna
Ice-T and his alamazing wife Coco hosted Pure Nightlclub inside Caesars Palace on the Las Vegas Strip in celebration of Valentines Day and the season premiere of their hit show "Ice Loves Coco" which begins airing Sunday, February 19th on E! Check out more photos from the evening after the jump.

#SWEET: SMIRNOFF Flavored Malt Beverages Start Summer Early

Photo Credit: Photostock/

Flavored Malt Beverage Line Introduces New Offerings: SMIRNOFF® Signature Screwdriver and SMIRNOFF ICE® Tropical Fruit

NORWALK, Conn., Feb. 9, 2012 /PRNewswire/ -- SMIRNOFF's Premium Flavored Malt Beverage line introduces SMIRNOFF Signature Screwdriver and SMIRNOFF ICE Tropical Fruit. The newest offerings from the world's best-selling Premium Flavored Malt Beverage brand provide a refreshing tasting beer alternative for adult consumers to enjoy responsibly.
  • SMIRNOFF Signature Screwdriver — With its proprietary juice flavor technology, SMIRNOFF Signature Screwdriver closely replicates the taste of the classic vodka and orange juice cocktail and provides the mixed drink experience without the hassle of mixing.
  • SMIRNOFF ICE Tropical Fruit  Combines refreshing fruit punch with tropical flavors to deliver an invigoratingly smooth, fruit-filled taste. [FULL STORY]

Seven Lucky Couples Chosen to Marry at The Mob Museum in Las Vegas on Valentine's Day 2012

Mass Wedding marks commencement of The Mob Museum grand opening

LAS VEGAS, Feb. 9, 2012 /PRNewswire/ -- The Mob Museum, the National Museum of Organized Crime and Law Enforcement, Las Vegas Convention and Visitors Authority (LVCVA), the most comprehensive Las Vegas travel website visited by more than 2.5 million visitors monthly, announce the winners of a promotion to award seven lucky couples the once-in-a-lifetime opportunity to marry, renew their vows or formally commit to one another at The Mob Museum in downtown Las Vegas, Nevada on Valentine's Day, February 14, 2012. [FULL STORY]